Online presence, scored and fixed

Your next customer just Googled you. What did they find?

We score the 10 things customers check before they call, fix what is failing, and report your score every month. Most local businesses score 2 or under. The few who don't take their calls.

Free. Scored by a person, sent as a 2-minute video. No contract.

Scored against 10 published checks Only failing checks get fixed Monthly score report
Maple & Main Plumbing
Heating & plumbing · Leeds
Sample scorecard
0/ 10
Weak
Website3 / 4
Google profile & reviews1 / 2
Being found0 / 2
Proof of life0 / 1
AI search0 / 1

Failing checks

  • Not in the map pack for "plumber in Leeds"
  • 11 Google reviews. The firm down the road has 214
  • Nothing posted anywhere in 4 months
After 90 days on the plan8 / 10

The score bands

The ten checks a customer runs in the minute before deciding who to call.

8–10 Strong 5–7 Average 3–4 Weak 0–2 Hard to find online

The work behind the number

Built by auditing real businesses by hand: websites, Google profiles, reviews, map position. Your free review gets exactly the same work.

0+
Businesses audited
Checked by hand, one by one
0+
Full redesign concepts built
Working mockups, not sketches
4
Countries
United States, Canada, United Kingdom, Australia
10
Checks in every score
Published in full, below
The average business we score is leaving about $160,000 a year in first jobs on the table.Estimated from the 800+ businesses we have audited by hand, at first-job value only

The 10 checks

How the score works

Every point is something a customer can see, or an AI can find, in the minute before a call is made. Your free review goes through all ten on video.

YOUR PRESENCESCOREOUT OF 1012345678910

Your website 4 points

  • 1Loads fast on a phone. Under 3 seconds, or they are gone.
  • 2One tap to call. A call button at the top, no scrolling, no copying the number.
  • 3One step to ask for the job. A form that works, online booking, or an email link that reaches a real inbox.
  • 4Looks current. Modern design, recent photos, nothing stale left showing.

Your Google profile 2 points

  • 5Claimed and filled in. Hours, services and real photos, not just a pin on the map.
  • 6Review strength. 20 or more reviews at 4.3 stars or better. Both halves earn the point.

Being found 2 points

  • 7Page one or the map pack. For your trade in your town, where customers actually look.
  • 8Same details everywhere. Same name, phone and address on Google, Facebook and every directory.

Proof of life 1 point

  • 9Posted in the last 30 days. Something new on Facebook, Instagram or Google. A silent business reads as a closed one.

AI search 1 point

  • 10Named by AI. Ask ChatGPT, Perplexity or Google's AI for your trade in your town. Named earns the point; facts an AI can read, with no naming yet, earn half.

Nine checks are a full point or nothing. AI search can also earn a half point, when your facts are ready for AI to read but no engine names you yet. The checks are published here in full, and they are the same for every business we score.

The Missed Customers Calculator

Estimate your missed customers

Enter the score from your free review. Pick your trade and town size. Estimates only; your review has the exact numbers, checked one by one.

4 /10
Estimated missed customers
–

Work going to competitors instead.

Worth roughly
– a year

At a score of 4, most of the online work in your area goes to competitors first.

Get my exact score, free

How we estimate: typical searches for your trade in a town this size, how many searchers contact a business, and the share a business at your score usually wins. First-job value only. Ranges, not promises.

"But I already have a website"

Good. That is 4 of the 10 checks sorted.

Your website is what customers see after they find you. These decide whether they find you at all:

  • A Google profile that is claimed, filled in and photographed
  • Enough reviews, at a high enough rating, to be trusted at a glance
  • A place in the map pack when someone searches your trade in your town
  • Signs of life in the last 30 days
  • Whether AI assistants name you when a customer asks for your trade in your town

The pattern we keep finding

A business launches a new website and nothing changes. The site was never the problem.

  • Still not showing up for the searches that matter
  • Still out-reviewed by the firm down the road
  • Still silent everywhere since launch day

Your free review scores all ten and tells you honestly which side your problem is on. If your website is fine, we say so, and we do not sell you one.

How it works

Score. Fix. Grow. Watch it move.

Four steps, start to finish. No jargon, no 40-page proposal, no mystery. This is the whole machine, and most of it runs without you lifting a finger.

Free
1
1
The report card

We score you

Fill in the form. A human (yes, a real one) runs your ten checks by hand and sends your score, the failed checks and a 2-minute video walking you through it.

Costs nothing. Might sting a little. Still worth it.

Your effort: one form, two minutes
Live in 7 days
2
2
The glow-up

We fix what is failing

Website failing? We rebuild it: flat price, live in 7 days, and you pay when you love the draft, not a moment before. SEO is built in, and the finished site is submitted to Google for indexing.

Website already fine? We skip this step. Healthy patients don't get surgery.

Your effort: approve one draft
3
3
The upkeep

We grow it monthly

Your Google profile, managed. Your reviews system, running. Your name, number and hours, identical everywhere the internet keeps them. Something fresh posted every month.

A cleaner for your corner of the internet. Quiet, regular, done.

Your effort: none. That's the point
Cancel anytime
4
4
The scoreboard

You watch it move

Every month, one honest report: where you were, where you are, what is next. If the number is not moving, you will see it in black and white, from us, first.

No lock-in. We would rather earn next month than trap this one.

Your effort: read one email

Your online presence should make you look as good as the work you do.

What progress looks like

Your score, month by month

An example, in the format every client report uses. Your first report is built from your real checks and lands 30 days after we start.

0 /10
Day 1
+2
0 /10
Day 30
+2
0 /10
Day 60
+1
0 /10
Day 90

The shaded band at the top of each bar is the strong zone: a score of 8 to 10.

Pricing

Flat prices. No contract. No lock-in.

Start with the free review. After that, you only ever pay for the step you are on.

The Fix

Only if your website fails the checks

$499 one time
  • Complete modern rebuild, mobile first
  • SEO built in: titles, descriptions, sitemap
  • Submitted to Google so your pages get indexed
  • Live in 7 days
  • You pay when you love the draft
  • Three revision rounds
  • You own everything
Start with the free review Had your review? Start now

Fix + Presence Plan

The rebuild and the monthly growth, together

$499 then $99/month
  • Everything in The Fix
  • Everything in the Presence Plan
  • One team across your whole score
  • Monthly score report from month one
  • Cancel anytime
Start with the free review Had your review? Start now

The Presence Plan

For businesses whose website is already fine

$99 /month
  • Google profile managed for you
  • A reviews system that gets reviews
  • Listings checked and kept consistent
  • Google indexing checked monthly
  • Fresh posts every month
  • Hosting, updates and your monthly score report
  • Cancel anytime
Start with the free review Had your review? Start now

Prices are shown in your country's currency.

🍂 NOVEMBER

Add-on, free for six months

Seasonal Refresh

This block is wearing its November theme: late fall, first snow on the way and the holiday rush starting. Next month it changes again. That is exactly what this add-on does for your site.

One month before every big moment in your town, your site is refreshed around it: the season, the event, your best offer. Done for you, shown in your monthly report.

  • Free for the first six months
  • At month five, you decide if it is earning its keep
  • Never auto-charged. Ever
Regular $69/month
$0for 6 months

When you sign up before the end of December. Then $69/month after the free six months, only if you keep it.

A site that changes with the season looks open and current. A site that never changes looks closed.

Free Online Presence Review

Get your free review

Fill this in. A human scores your business and emails you one detailed review: your score, what failed, what it is costing you, and a 2-minute video. Then we call to talk through the fix. No pressure.

Request received. Your review is being prepared by hand.

Expect your review email today: your score, the failed checks, the estimated cost, and your 2-minute video. Then we call at a time that suits you.

Scored by a human, not a bot. Same day on business days. Your details are used for your review and nothing else.

Questions

Common questions

What is an online presence score?

An online presence score is a score out of 10 that rates how your business looks to a customer who finds you online. It is worked out from ten published checks: your website, your Google profile, your reviews, how easily customers find you, and whether AI search names you. Most local businesses score 2 or under. The few who don't take their calls.

How much does this cost?

The Fix, our website rebuild, is a flat $499 one time, and you pay only when you love the draft. The Presence Plan is $99 a month and covers your Google profile, reviews, listings, posts and a monthly score report. Seasonal Refresh is $69 a month, free for the first six months when you sign up before the end of December.

How long until my site is live?

Your rebuilt site is live in 7 days. That covers the full build: a modern, mobile-first design, your content and photos, SEO built in, and submission to Google for indexing. You see the draft first, get three revision rounds, and pay only when you love the draft.

What is included?

The Fix includes a complete website rebuild with SEO built in: page titles, descriptions and a sitemap, plus submission to Google for indexing. The Presence Plan adds a managed Google profile, a reviews system, listings kept consistent, fresh posts every month, and a score report every month showing what moved.

What happens after launch?

After launch you get a score report every month: where you were, where you are, and what is next. On the Presence Plan, we keep fixing the failing checks and growing the ones that bring work. There is no contract on anything, and you can cancel the plan anytime.

I already have a website. Is this for me?

Yes. A website is only 4 of the 10 checks. If yours passes, we tell you, and the plan works on the other 6: being found, reviews, proof of life.

How is my score worked out?

A person scores you against the ten checks on this page: your website, your Google profile, what customers in your town actually see. The video shows the working, check by check.

Do I have to take the monthly plan?

No. Some take only The Fix, some only the plan. The review is free either way, and the plan cancels anytime.

What does the monthly plan actually do all month?

Your Google profile managed. Reviews requested and answered. Listings checked. Fresh posts. Site updates. All of it in your monthly score report.

Is there a contract?

No minimum term on anything. The Fix is one flat price. The plan is month to month. Seasonal Refresh is free for six months and never auto-charges; at month five, you choose.